• Elon Musk has been preoccupied with worries about how many people are seeing his tweets, and recently took his Twitter account private for a day to test whether that might boost the size of his audience.
• Engineers showed Musk internal data regarding engagement with his account, along with a Google Trends chart, which indicated that his popularity had dropped from a score of 100 to a score of nine.
• Twitter usage in the US has declined almost 9 percent since Musk’s takeover, and the view count feature may be contributing to the decline in engagement.
• Twitter’s increasingly glitchy product has baffled users, and the company suffered one of its first major outages since Musk took over.
• Employees are torn between giving the right answer and the safe answer when Musk or the goons ask questions.
• The perks that made Twitter an attractive place to work pre-Musk have been eradicated, and Slack has gone dormant.
• The FTC plans to audit the company this quarter, and employees have doubts that Twitter has the necessary documentation in place to pass inspection.
Published February 9, 2023
Visit Platformer to read Zoë Schiffer’s original post Elon Musk fires a top Twitter engineer over his declining view count
