โข Google reported its first drop in advertising revenue since the beginning of the pandemic, with YouTube’s revenue down 8% year-over-year.
โข YouTube is attempting to become an Aggregator of television, with its multiyear agreement to distribute NFL Sunday Ticket and its Primetime Channels launch.
โข YouTube is also attempting to monetize its Shorts feature, with a revenue-sharing model similar to Spotify’s.
โข Meta is facing pressure from YouTube’s monetization strategy, as it is more difficult to create compelling Reels than Stories.
โข Google is more generous with YouTube monetization because it is a smaller part of its business, but other companies have a similarly cavalier approach to profitability.
Published February 7, 2023
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