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Inside the Twitter meltdown [Casey Newton & Zoë Schiffer, Platformer]

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  • Elon Musk held an hour-long Spaces call to reassure advertisers, but VPs Yoel Roth, Robin Wheeler, Damien Kieran, Lea Kissner, and Marianne Fogarty all resigned the next day.
  • Musk sent an email to the team demanding they return to the office and prioritize finding and suspending verified bots/trolls/spam.
  • A lawyer on Twitter’s privacy team posted a rebuttal to Musk on the company’s Slack, warning of potential legal risks and violations of the FTC consent decree.
  • Musk held an unannounced all-hands meeting with staff, where he said bankruptcy was not out of the question and threatened to accept resignations from those who did not return to the office.
  • Musk’s plan to make verification checkmarks available to anyone willing to pay $8 for a subscription to Twitter Blue was abused, and he is also working to make Twitter a payments company.
  • There is a real sense of doom that Twitter could become a shadow of its former self, and Musk and his team were unable to access the @twitter account until Wednesday.

Published November 10, 2022

Visit Platformer to read Casey Newton’s original post

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