โข The Super Bowl is a useful measure of which firms and sectors believe themselves to be the future of the economy, and can be used to detect bubbles.
โข In 2000, 14 dot-com companies bought ad time in the Super Bowl, but the dot-com bubble had popped the next year.
โข Last year, a cluster of crypto companies ran ads during the Super Bowl, but since then, crypto-asset values have crashed and several crypto firms have gone bankrupt.
โข This year’s Super Bowl is going to feel a lot like 2019 or 2020, with Anheuser-Busch leading all firms with three minutes of airtime and other alcohol brands, M&M’s, Doritos, movie studios, and automakers also in.
โข The yo-yo nature of the pandemic economy has caused many economic activities to go up and down, including gas prices, shipping costs, durable goods, savings rates, housing investment, and tech employment.
โข The crypto bubble reflected in last year’s Super Bowl is a microcosm of the U.S. economy, and although the 2023 Super Bowl clearly represents a return to the old normal, the bursting of the crypto bubbles may presage the rise of a new digital economy.
Published February 12, 2023
Visit The Atlantic to read Derek Thompson’s original post The Super Bowl Is an Economic Indicator