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CategoryBen Thompson [Stratechery]

AI and the Big Five [Ben Thompson, Stratechery]

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• AI has emerged as a major technology in 2022, with image generation models such as DALL-E, MidJourney, and Stable Diffusion, and text-generation model ChatGPT leading the way.
• Clayton Christensen’s The Innovator’s Dilemma explains the different kinds of innovations, and how incumbents have fared in previous tech epochs.
• Apple has taken advantage of the open source Stable Diffusion model, optimizing it for its own chips and operating systems, and potentially building it into its OS.
• Amazon is leveraging its cloud services to provide GPUs for training and inference, but must gauge demand for these services.
• Marginal costs of AI generation may make it challenging to achieve product-market fit, and costs should come down over time as models become more efficient and cloud services gain returns to scale.
• AI is a massive opportunity for Meta, Google, and Microsoft, and all three companies are investing heavily in the technology.
• Meta is investing in AI to power its services, better target ads, and recommend content from across its network.
• Google has a go-to-market gap and a business-model problem when it comes to AI, but its technology is still the best on the market.
• Microsoft is investing in the infrastructure of the AI epoch, and is well-placed to benefit from the disruption of AI.
• OpenAI may become the platform on which all other AI companies are built, and Nvidia and TSMC may be the biggest winners.

Published January 9, 2023. Visit Stratechery to read Ben Thompson’s original post.

An Interview with Daniel Gross and Nat Friedman about ChatGPT and the Near-Term Future of AI [Ben Thompson, Stratechery]

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• Daniel Gross and Nat Friedman discussed their new AI toy, a teleprompter that prompts users for the next thing to say in different styles.
• They discussed the explosion of ChatGPT, which has validated the idea that good enough technology is available, but there is still a product hole.
• They discussed why people are lagging behind in using AI technology, citing lack of awareness, cost, and the perception that specialized knowledge is needed.
• They also discussed the potential of AI as a platform, and the need for people to explore and tinker with the technology.
• ChatGPT was successful due to reinforcement learning with human feedback (RLHF).
• RLHF made ChatGPT more accessible because the answers were more predictable and concise.
• AI alignment is the idea of getting AI to do more of what we want.
• Alignment is about making sure the AI does what it is supposed to do and not something else.
• Alignment is rooted in the issue of models “hallucinating” and sometimes outputting something that is not the answer.
• Alignment is both a religious movement and a pragmatic one.
• Truth, Hallucination, and Bias are key components of language models.
• It is difficult to create an algorithm that only outputs true things.
• Techniques such as document embedding and retrieval can reduce hallucination.
• Bias is fundamental to making a good product, and data and feedback may be a moat.
• Models are able to interpolate through an embedding space and learn meta lessons from fine tuning.
• GPT-4 is expected to be a noticeable improvement over GPT-3.
• AI generated text and images are becoming commodities, increasing the value of branding and reputation.
• GPT-3.5 is a branding tool that could increase the returns to trust and thoughtfulness.
• AI models can cause us to downgrade the appearance of authoritativeness, leading to a more truth-seeking society.
• AI models can be used for brainstorming and semantic search, but are not yet capable of producing big out of distribution insights.
• Apple has implemented optimizations for Stable Diffusion into their operating system, allowing for faster local processing of images.
• This has enabled Lensa to provide a great user experience and become a successful product.
• Apple’s strategy of commoditizing open source complements is a great gift to their business.
• Apple was surprised by the success of the M1 chip, which was a result of Intel’s poor performance.
• Stable Diffusion is an open source product that is surprisingly good and runs locally, making it a great surprise in the space of ChatGPT.
• It has been optimized to run on an iPhone and can make a hundred frames a second on server hardware.
• It has been used to fine-tune the model on objects, oneself, and even music.
• Text is inherently a good match with deterministic thinking, but images are more biologically oriented and may be the future of computing.
• Text is a hack, as humans are visually oriented and the printing press created a deficit of knowledge.
• Stable Diffusion has drastically compressed our representations of reality and figured out the minimum viable thing to output an image.
• AI as a platform is a concept similar to Windows, where applications can benefit from new processor technology without needing to be rewritten.
• Stable Diffusion 2 caused backlash due to its different clip model and more aggressive dataset filtering.
• There is a debate over whether the moat in AI is technical innovation or access to data.
• OpenAI’s Whisper model was trained using YouTube captions, demonstrating the potential for models to be “sucked” over the internet.
• K-shot learning is a middle layer between open source models and API use, allowing for more use cases.
• Middleware companies may be necessary to bridge the gap between research and product, as the API created by large language model companies may not be as user-friendly.
• AI capabilities are outpacing products and tinkerers, and the pace of change will not slow down.
• We will see more multimodal models that can consume and produce images as well as words.
• The cost of data will become increasingly important compared to the cost of compute.
• There will be a backlash against AI, particularly in non-fiction applications.
• Startups may have an opportunity to disrupt incumbents by taking advantage of AI to reduce costs.
• We may see AI native products emerge, such as automated music streaming services.
• Billion parameter functions and 100 trillion parameter AGIs are interesting, but it is unclear if the space in between is useful.
• The GPU paradox is the discrepancy between the high demand for GPUs due to the explosion of AI and Nvidia’s decision to write down their existing inventory and future purchase orders from TSMC.
• Possible explanations for this paradox include GPUs being more efficient than expected, Meta’s success in building their own silicon, and AI not being as big of a deal as it appears to be in Silicon Valley.
• Diffusion of AI technology is taking longer than expected, and regulators and conversations about AI will take time to develop.
• Demand for GPUs comes from inference, not training, and there are not yet many products with wide usage that leverage AI.
• Nvidia may have over-corrected after being financially destroyed by over-forecasting for the previous generation.
• Stable Diffusion is a breakthrough that allows for product exploration and experimentation without cost, and may be even more important if vision turns out to be more important than text.

Published December 22, 2022.
Visit Stratechery to read Ben Thompson’s original post

FTC Fines Epic, Netflix Ads, YouTube and the NFL [Ben Thompson, Stratechery]

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• The FTC has fined Epic Games $520 million for violating a children’s privacy law and tricking consumers into making purchases.

• John Gruber commented on the story, noting that Apple’s App Store policies have provided real customer value and long-term developer value in terms of customer trust.

• Netflix’s ad-supported tier has had a slow start, with only 9% of new sign-ups in November.

• The NFL is in advanced talks to give Google’s YouTube exclusive rights to NFL Sunday Ticket.

• YouTube has launched Primetime Channels, a feature that brings shows and movies from more than 30 services directly into the YouTube interface.

• Primetime Channels is similar to Amazon Prime Video Channels or Apple TV Channels, and could provide an incentive for sports fans to switch to YouTube TV.

Published December 21, 2022

Visit Stratechery to read Ben Thompson’s original post

Twitter’s Link Ban [Ben Thompson, Stratechery]

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• Twitter’s link ban to other social networks was met with widespread condemnation, including from prominent members of the tech industry.

• Network portability is the single most important thing to spurring competition, but government regulation is going in the opposite direction.

• China is ramping up production of decade-old chip technology, setting off alarm bells in the US and prompting some lawmakers to try to stop them.

• The US has a massive strategic weakness when it comes to trailing edge chips, and the CHIPS Act should have been focused on building trailing edge capacity.

Published December 19, 2022

Visit Stratechery to read Ben Thompson’s original post

An Interview with Gregory C. Allen About the Past, Present, and Future of the China Chip Ban [Ben Thompson, Stratechery]

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• Gregory Allen is the director of the AI Governance Project and senior fellow in the Strategic Technologies Program at the Center for Strategic and International Studies (CSIS).
• CSIS is a research institution and think tank that provides analysis of public policy issues and works to improve the quality of the public policy debate.
• The defense industry and the commercial technology industry have undergone a multi-decade divorce, with the majority of defense spending now going towards specialists whose primary customer is the U.S. national security community.
• There are disadvantages to this structure, as the defense bureaucracy is not well-suited to developing disruptive technologies that could potentially put the U.S. at a strategic disadvantage.
• The early success of Silicon Valley was largely due to government funding, but the visionaries of the time recognized that the story would end in mass commercial adoption.
• The globalization of semiconductors was a conscious policy decision made by the U.S. to strengthen Japan’s economy and technology industry, and it was largely successful.
• We are now at an inflection point where the current policy towards China is out of gas, and a new policy must be developed.
• The U.S. and China have had a long and complicated relationship, with the U.S. attempting to integrate China into the global economy in the 1990s.
• The U.S. and China have had a strained national security relationship since the Taiwan Strait Crisis in 1997.
• The U.S. Chamber of Commerce began to express concern over China’s Made in China 2025 policy, which sought to replace Western joint venture partners in China.
• This lack of guardrails on the relationship between the U.S. and China has led to a breakdown in diplomatic relations and an increase in tensions.
• The path from the 2015 Made in China 2025 response to the 2022 chip ban announcement was marked by a shift in U.S.-China trade policy, a realization of Chinese technological sophistication, and a hostile Chinese national security posture.
• Donald Trump’s election and his focus on tariffs further shifted the Overton window, and the U.S. government’s punishment of ZTE for violating Iran sanctions revealed the power of export controls as a strategic tool.
• This led to a shift in Chinese national security policy, with a focus on self-reliance in the semiconductor industry and an understanding that their tech giants were vulnerable to U.S. sanctions.
• China has been pushing for self-sufficiency in semiconductor technology for some time, but the ZTE incident in 2018 caused a step change in the conversation.
• The U.S. has implemented export controls to limit China’s access to cutting-edge semiconductor technology, but this is a risky move as it could lead to the U.S. being isolated from the global semiconductor industry.
• The U.S. is relying on its allies to back its export controls, and China is hoping that the Netherlands and Japan will be persuaded to betray the U.S. and provide China with the technology it needs.
• Germany is the most challenging ally to get on board, as it has the most sophisticated semiconductor technology and could provide China with the essential components it needs.
• The Biden administration’s October 2020 export control policy is a major reversal of 25 years of U.S. government policy on trade in technology towards China.
• The policy is designed to restrict the sale of advanced AI chips and semiconductor manufacturing equipment to China, and to degrade the status quo of technology in China.
• The policy is a response to China’s civil-military fusion and is designed to prevent the Chinese military from accessing advanced AI technology.
• Secretary of State Anthony Blinken has described the policy as being at an “inflection point” in the post-Cold War world, and the policy could potentially lead to a new Cold War between the U.S. and China.
• The US government has recently implemented a ban on the export of semiconductor chips to China, in an effort to prevent the Chinese military from gaining access to advanced technology.
• The ban is enforced by the Department of Commerce, which uses lists of prohibited entities and technologies to identify and prevent illegal exports.
• The ban is designed to prevent China from accessing the latest technology, but it also creates incentives for China to attempt to evade the export controls.
• The consolidation of the semiconductor industry has made it easier to enforce the ban, as there are fewer companies to monitor and fewer technologies to track.

Published December 15, 2022. Visit Stratechery to read Ben Thompson’s original post

Consoles and Competition [Ben Thompson, Stratechery]

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  • The video game industry has been shaped by arguments about IP and control since its inception, beginning with the Magnavox Odyssey and Atari 2600.
  • The emergence of 3rd-party software companies, such as Activision, led to the video game crash of 1983.
  • Nintendo’s tight control of the 3rd-party developer market was an early precedent for the App Store battles of the last decade.
  • Sony’s partnership with Namco and its focus on 3D-graphics and CD-ROMs marked the peak of 3rd-party based competition.
  • The emergence of game engines as the dominant mode of development has changed the industry landscape.
  • Consoles became a commodity in the PS3/Xbox 360 generation, with Nintendo dominating the generation with the Wii.
  • Sony retook the lead by leaning back into vertical integration, buying up several external game development studios and creating PlayStation 4 exclusives.
  • The FTC attempted to block Microsoft’s acquisition of Activision, claiming it would lessen competition and create a monopoly.
  • Microsoft is not looking to fight its own exclusive war, but rather to apply a new business model to existing games with the Xbox Game Pass subscription.
  • Microsoft’s approach is actually a form of competition, offering consumers a better deal than Sony’s exclusive strategy.

Click HERE for original. Published December 12, 2022

AI Homework [Ben Thompson, Stratechery]

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  • OpenAI’s ChatGPT is a free AI-powered chatbot that uses GPT-3 language model and Reinforcement Learning from Human Feedback (RLHF) to generate text.
  • It has sparked an explosion of interest in AI and its potential impact on society.
  • OpenAI’s API is a leader in terms of offering access to AI capabilities, but its cost limits exploration and discovery.
  • ChatGPT is a threat to homework, as it can generate “original” text from regurgitation for free.
  • AI output is probabilistic, unlike calculators which are deterministic, and it is important to catch it when it gets it wrong.
  • AI-generated content is a step beyond user-generated content, but currently has a low rate of accuracy.
  • Stack Overflow has temporarily banned the use of ChatGPT to create posts on the site.
  • The role of the human in terms of AI is not to be the interrogator, but rather the editor.
  • Homework assignments should focus on verifying and editing AI-generated answers, rather than regurgitating them.
  • Zero trust information is the only systematic response to Internet misinformation that is compatible with a free society.

Click HERE for original. Published December 5, 2022

Narratives [Ben Thompson, Stratechery]

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  • Elon Musk and Sam Bankman-Fried’s recent actions show how narratives can lead people astray.
  • Musk’s attempt to take Twitter private was rooted in his personal grievances, and his letter to advertisers was mostly wrong.
  • Bankman-Fried’s political activism was seen as a way to hide his fraud, and his ambition to change the world was a distraction from his business.
  • Changpeng Zhao of Binance is an example of an entrepreneur who focused on his business, rather than on political activism.
  • The article discusses the importance of product-based narratives over theory-based narratives when it comes to understanding the implications of new technologies such as crypto and AI.
  • It argues that the narrative of crypto being a decentralizing force has been challenged by its product manifestation, which tends towards centralization.
  • Similarly, the narrative of AI being a centralizing force has been challenged by the emergence of decentralized and open source AI projects.
  • The article concludes that the best way of knowing is starting by consciously not-knowing, and that narratives that are right follow from products.

Click HERE for original. Published November 14, 2022

Meta Myths [Ben Thompson, Stratechery]

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  • The market was panicking about Facebook’s slowing revenue and growing expenses in 2018, but the reaction was overblown.
  • Facebook’s stock price increased by 118% between 2018 and 2021, but has since decreased by 42%.
  • Despite speculation, users are not deserting Facebook, Instagram engagement is not plummeting, and TikTok is not dominating.
  • Facebook is still adding users, Instagram has more than 2 billion monthly actives, and Reels usage is growing quickly.
  • TikTok usage is depressing growth, but is growing the overall pie for user-generated content, and is not infringing on Meta’s business.
  • Myth 1: Meta’s Stock Price is a Reflection of its Business Performance – While Meta’s stock price has dropped significantly, it is not necessarily an accurate reflection of the company’s performance.
  • Myth 2: Meta is Losing Money – While Meta’s revenue has decreased, it is still making money.
  • Myth 3: Meta is Becoming Less Relevant – While Meta’s advertising model has been impacted by Apple’s App Tracking Transparency policy, digital advertising is still growing strongly and Meta is adapting to the new reality.
  • Myth 4: Advertising is Dying – Advertising is not dying, but Apple’s ATT policy has had a significant impact on Meta’s revenue.
  • Myth 5: Meta’s Spending is a Waste – Meta’s capital expenditures are directly focused on the challenges posed by TikTok and ATT, and should pay off in the long run.
  • Maybe True: The Metaverse is a Waste of Time and Money – While the Metaverse may be a bad business for Meta, its costs are relatively small compared to the company’s overall spending.

Click HERE for original. Published October 31, 2022

Chips and China [Ben Thompson, Stratechery]

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  • Intel’s integrated model of designing and manufacturing its own chips enabled it to have high margins, but it was disrupted by the rise of modular chip companies like TSMC.
  • TSMC created a new market for chip designers by enabling them to start their own companies without needing to build their own fabs.
  • ASML’s 300-nanometer process and extreme ultraviolet lithography machines enabled TSMC and Samsung to increase their output and margins, and eventually forced Intel to become a customer.
  • ASML’s EUV machines are made of over 100,000 parts, cost approximately $120 million, and require over 800 suppliers, including Zeiss and TRUMPF.
  • In 2012, TSMC, Intel, and Samsung all invested in ASML to help the company finish the EUV project.
  • TSMC had three reasons to commit to EUV: a multi-decade relationship with ASML, the need to manufacture smaller lots of greater variety, and Apple’s willingness to pay for the fastest chips.
  • China has the challenge of re-creating the foundry supply chain from the ground up, but has three advantages: it is easier to follow a path than to forge a new one, it has benefited from technological sharing, and it has unlimited money and motivation.
  • China is also building up its trailing edge fabs, which are still using U.S. equipment, and is likely to become the largest supplier of these chips.
  • The Biden administration’s sanctions are designed to not touch this part of the industry, but this creates a new liability for the U.S. and more danger for Taiwan.
  • In the long run, the U.S. may have given up a permanent economic advantage, and in the short run, the chip ban has raised the risk of conflict between the U.S. and China.

Click HERE for original. Published October 25, 2022

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