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TSMC Earnings, Geographic Flexibility, The 7nm Question [Ben Thompson, Stratechery]

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• TSMC reported its first quarterly revenue miss in two years, signaling the global decline in electronics demand is starting to catch up with the chip giant.
• TSMC is taking share from Intel, and increasing its share within the foundry business.
• TSMC is a service business, not just a pure production business, and is looking to expand its global footprint to meet customer needs.
• TSMC is working to reduce costs by building up the semiconductor supply ecosystem in the US and Japan, with government support.
• TSMC is expanding its geographic reach, likely in response to customer demand for “Made in America” chips.
• TSMC’s pricing will reflect the value of geographic flexibility, and the company is confident that its 7nm process will remain a large and long-lasting node.
• The question remains as to whether specialty applications will backfill 7nm capacity, as the cost of the process is much higher and the benefits may not be as great for analog chips.
• TSMC is working closely with customers to develop specialty and differentiated technologies to drive additional wave of structural demand from consumer, RF, connectivity and other applications.

Published January 17, 2023.

Visit Stratechery to read Ben Thompson’s original post TSMC Earnings, Geographic Flexibility, The 7nm Question

Twitter Kills Third-Party Clients, Twitter’s Tortured History With 3rd-Party Apps, The Twitter Files Business Model [Ben Thompson, Stratechery]

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• Twitter’s decision to kick-off third party clients is classic Musk, signaling the company’s focus on its business model going forward.
• The outage was intentional, and speculation suggests it was to drive ad revenue.
• Twitter’s history with 3rd-party apps has been tumultuous, with the company needing to control the user experience to monetize via advertising.
• Bill Gross attempted to build a competing network of clients to monetize independently, leading to Twitter kicking off several of his clients.
• The 2012 decision to kill the 3rd party API made sense for Twitter to pursue its advertising business model.
• Twitter leadership has been historically weak and averse to conflict, leading to a situation where 3rd-party Twitter clients were allowed to exist and add up to 100,000 new users.
• Elon Musk’s decision to cut off 3rd-party clients was a business decision that should have been made a decade ago, but was executed in the worst way possible.
• The move may be a signal that Twitter Blue has already been deemed a failure.
• The Twitter Files reveal that Twitter was very much enmeshed with the federal government in terms of controlling speech on Twitter.
• Matt Taibbi was given access to the Twitter Files, but had to agree to certain conditions, such as publishing on Twitter and attributing the sources as “Sources at Twitter”.
• The decision to publish the Twitter Files on Twitter blunted their impact substantially, as Twitter’s power is in its orchestration of consent.
• The move may be an attempt to capture the value of content directly on Twitter, as the more essential Twitter is, the more advertisers will have no choice but to be on Twitter.

Published January 16, 2023. Visit Stratechery to read Ben Thompson’s original post [Twitter Kills Third-Party Clients, Twitter’s Tortured History With 3rd-Party Apps, The Twitter Files Business Model]

Inside Pollen’s Transparent Compensation Data [Gergely Orosz, The Pragmatic Engineer]

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• Pollen was an events tech startup founded in 2015, which raised more than $200M in funding and employed about 600 people by 2022.
• After a series of layoffs, the company ran out of money and entered administration last August, leaving employees unpaid.
• Pollen implemented pay transparency, allowing employees to view compensation details for every role at the company.
• This article dissects the pay transparency report, covering Pollen’s compensation philosophy, tech compensation numbers, regional pay differences, highest and lowest-paid roles, budgets by organization, and inspiration to take from the report.
• Subscribers have access to a cleaned and browsable version of the data set, with 18 diagrams analyzing the data.

Published January 12, 2023. Visit The Pragmatic Engineer to read Gergely Orosz’s original post.

Can ‘radioactive data’ save the internet from AI’s influence? [Casey Newton, Platformer]

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• AI-generated text is increasingly being used in mainstream media, with CNET and the Associated Press using automation technology to publish articles.
• Character A.I. is a website that allows users to interact with chatbots that mimic real people and fictional characters.
• AI-generated text can be used to spread propaganda and other influence operations, and is difficult to detect.
• Solutions to this problem include regulating AI models, regulating access to them, developing tools to identify AI influence operations, and promoting media literacy.
• Platforms can also collaborate with AI developers to identify inauthentic content, and the concept of “radioactive data” has been proposed as a way to trace AI-generated text back to its source.

Published January 13, 2023. Visit Platformer to read Casey Newton’s original post.

Meta’s EU Fine; First-Party versus Third-Party Data, Redux; The EU’s First Party Imposition [Ben Thompson, Stratechery]

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• Meta Platforms Inc. was fined €390 million ($414 million) by the European Union’s main privacy watchdog for the way users’ data is used for personalized ads on its Facebook and Instagram units.
• The Irish Data Protection Commission found that Meta’s terms of service requiring users to accept personalized ads when signing up to the social media services violated EU rules.
• The EU ruling is not about third-party data, but rather first-party data; Meta argued that using first-party user data for advertising is integral to the service, and thus they can make access to their services contingent upon agreeing to letting one’s data be used for advertising.
• The EU disagreed, finding that Meta was illegally “forcing” users to let their data be used for personalized advertising.
• Meta must now offer personalized social networking to users without tying that to offering personalized ads, which is likely to have a broad impact on companies that use first-party data for advertising.

Published January 11, 2023. Visit Stratechery to read Ben Thompson’s original post.

More on Google and AI; OpenAI, Integration, and Microsoft [Ben Thompson, Stratechery]

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• Google is the default in every browser and on every phone, and people have over two decades of habits of using Google for everything, making it difficult for competitors to gain traction.
• Google’s acquisition record is strong, and the company is well-placed to benefit from AI, with YouTube, Android, GCP, and DeepMind all being major assets.
• Microsoft is in talks to invest $10 billion into OpenAI, valuing the firm at $29 billion, and giving Microsoft a 49% stake.
• Microsoft’s investment is likely driven by its ability to offer attractive rates and monetize the output of OpenAI’s products, as well as its deep pockets and patience.

Published January 10, 2023. Visit Stratechery to read Ben Thompson’s original post.

AI and the Big Five [Ben Thompson, Stratechery]

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• AI has emerged as a major technology in 2022, with image generation models such as DALL-E, MidJourney, and Stable Diffusion, and text-generation model ChatGPT leading the way.
• Clayton Christensen’s The Innovator’s Dilemma explains the different kinds of innovations, and how incumbents have fared in previous tech epochs.
• Apple has taken advantage of the open source Stable Diffusion model, optimizing it for its own chips and operating systems, and potentially building it into its OS.
• Amazon is leveraging its cloud services to provide GPUs for training and inference, but must gauge demand for these services.
• Marginal costs of AI generation may make it challenging to achieve product-market fit, and costs should come down over time as models become more efficient and cloud services gain returns to scale.
• AI is a massive opportunity for Meta, Google, and Microsoft, and all three companies are investing heavily in the technology.
• Meta is investing in AI to power its services, better target ads, and recommend content from across its network.
• Google has a go-to-market gap and a business-model problem when it comes to AI, but its technology is still the best on the market.
• Microsoft is investing in the infrastructure of the AI epoch, and is well-placed to benefit from the disruption of AI.
• OpenAI may become the platform on which all other AI companies are built, and Nvidia and TSMC may be the biggest winners.

Published January 9, 2023. Visit Stratechery to read Ben Thompson’s original post.

Why TikTok’s future has never been so cloudy [Casey Newton, Platformer]

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• TikTok is currently the third most-downloaded free app on iOS and Google.
• 19 of the 50 US states have restricted access to TikTok on government computers.
• The US government has banned TikTok from devices under federal management.
• TikTok is attempting to reach a deal with the Council on Foreign Investment in the US to continue to own the company while putting user data, recommendation algorithms, and corporate governance into a kind of quarantine.
• An internal investigation found that ByteDance employees had used TikTok to record journalists’ physical locations using their IP addresses.
• This has undermined the goodwill the company spent the past few years cultivating and could give President Biden all the reason he needs to finish what Trump started.

Published January 3, 2023. Visit Platformer to read Casey Newton’s original post.

An Interview with Daniel Gross and Nat Friedman about ChatGPT and the Near-Term Future of AI [Ben Thompson, Stratechery]

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• Daniel Gross and Nat Friedman discussed their new AI toy, a teleprompter that prompts users for the next thing to say in different styles.
• They discussed the explosion of ChatGPT, which has validated the idea that good enough technology is available, but there is still a product hole.
• They discussed why people are lagging behind in using AI technology, citing lack of awareness, cost, and the perception that specialized knowledge is needed.
• They also discussed the potential of AI as a platform, and the need for people to explore and tinker with the technology.
• ChatGPT was successful due to reinforcement learning with human feedback (RLHF).
• RLHF made ChatGPT more accessible because the answers were more predictable and concise.
• AI alignment is the idea of getting AI to do more of what we want.
• Alignment is about making sure the AI does what it is supposed to do and not something else.
• Alignment is rooted in the issue of models “hallucinating” and sometimes outputting something that is not the answer.
• Alignment is both a religious movement and a pragmatic one.
• Truth, Hallucination, and Bias are key components of language models.
• It is difficult to create an algorithm that only outputs true things.
• Techniques such as document embedding and retrieval can reduce hallucination.
• Bias is fundamental to making a good product, and data and feedback may be a moat.
• Models are able to interpolate through an embedding space and learn meta lessons from fine tuning.
• GPT-4 is expected to be a noticeable improvement over GPT-3.
• AI generated text and images are becoming commodities, increasing the value of branding and reputation.
• GPT-3.5 is a branding tool that could increase the returns to trust and thoughtfulness.
• AI models can cause us to downgrade the appearance of authoritativeness, leading to a more truth-seeking society.
• AI models can be used for brainstorming and semantic search, but are not yet capable of producing big out of distribution insights.
• Apple has implemented optimizations for Stable Diffusion into their operating system, allowing for faster local processing of images.
• This has enabled Lensa to provide a great user experience and become a successful product.
• Apple’s strategy of commoditizing open source complements is a great gift to their business.
• Apple was surprised by the success of the M1 chip, which was a result of Intel’s poor performance.
• Stable Diffusion is an open source product that is surprisingly good and runs locally, making it a great surprise in the space of ChatGPT.
• It has been optimized to run on an iPhone and can make a hundred frames a second on server hardware.
• It has been used to fine-tune the model on objects, oneself, and even music.
• Text is inherently a good match with deterministic thinking, but images are more biologically oriented and may be the future of computing.
• Text is a hack, as humans are visually oriented and the printing press created a deficit of knowledge.
• Stable Diffusion has drastically compressed our representations of reality and figured out the minimum viable thing to output an image.
• AI as a platform is a concept similar to Windows, where applications can benefit from new processor technology without needing to be rewritten.
• Stable Diffusion 2 caused backlash due to its different clip model and more aggressive dataset filtering.
• There is a debate over whether the moat in AI is technical innovation or access to data.
• OpenAI’s Whisper model was trained using YouTube captions, demonstrating the potential for models to be “sucked” over the internet.
• K-shot learning is a middle layer between open source models and API use, allowing for more use cases.
• Middleware companies may be necessary to bridge the gap between research and product, as the API created by large language model companies may not be as user-friendly.
• AI capabilities are outpacing products and tinkerers, and the pace of change will not slow down.
• We will see more multimodal models that can consume and produce images as well as words.
• The cost of data will become increasingly important compared to the cost of compute.
• There will be a backlash against AI, particularly in non-fiction applications.
• Startups may have an opportunity to disrupt incumbents by taking advantage of AI to reduce costs.
• We may see AI native products emerge, such as automated music streaming services.
• Billion parameter functions and 100 trillion parameter AGIs are interesting, but it is unclear if the space in between is useful.
• The GPU paradox is the discrepancy between the high demand for GPUs due to the explosion of AI and Nvidia’s decision to write down their existing inventory and future purchase orders from TSMC.
• Possible explanations for this paradox include GPUs being more efficient than expected, Meta’s success in building their own silicon, and AI not being as big of a deal as it appears to be in Silicon Valley.
• Diffusion of AI technology is taking longer than expected, and regulators and conversations about AI will take time to develop.
• Demand for GPUs comes from inference, not training, and there are not yet many products with wide usage that leverage AI.
• Nvidia may have over-corrected after being financially destroyed by over-forecasting for the previous generation.
• Stable Diffusion is a breakthrough that allows for product exploration and experimentation without cost, and may be even more important if vision turns out to be more important than text.

Published December 22, 2022.
Visit Stratechery to read Ben Thompson’s original post

FTC Fines Epic, Netflix Ads, YouTube and the NFL [Ben Thompson, Stratechery]

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• The FTC has fined Epic Games $520 million for violating a children’s privacy law and tricking consumers into making purchases.

• John Gruber commented on the story, noting that Apple’s App Store policies have provided real customer value and long-term developer value in terms of customer trust.

• Netflix’s ad-supported tier has had a slow start, with only 9% of new sign-ups in November.

• The NFL is in advanced talks to give Google’s YouTube exclusive rights to NFL Sunday Ticket.

• YouTube has launched Primetime Channels, a feature that brings shows and movies from more than 30 services directly into the YouTube interface.

• Primetime Channels is similar to Amazon Prime Video Channels or Apple TV Channels, and could provide an incentive for sports fans to switch to YouTube TV.

Published December 21, 2022

Visit Stratechery to read Ben Thompson’s original post

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