- Elon Musk’s Twitter halted new enrollment into its $8-a-month Blue subscription offering after it led to widespread impersonation of government officials, corporations, and celebrities.
- Days before the launch, the company’s trust and safety team had prepared a seven-page list of recommendations intended to help Musk avoid the most obvious and damaging consequences of his plans for Blue.
- On Saturday afternoon, a week after an initial round of layoffs had cut Twitter in half, a second massive wave of cuts hit the company, targeting contractors.
- On Monday morning, at around 1:45 AM, Twitter engineers were called into an emergency meeting and told they couldn’t even write any code — “until further notice.”
- Eli Lilly, Volkswagen, Pfizer, IPG’s Mediabrands, and Omnicom Media Group have all paused their ad campaigns on Twitter, potentially costing the company millions of dollars in revenue.
- GroupM has told its clients that Twitter is a high-risk media buy, and mid-afternoon on Monday, after Musk announced he would begin disconnecting up to 80 percent of unspecified microservices, two-factor authentication temporarily stopped working via SMS.
Published November 14, 2022
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